Personal Identity Logo
Logo Design Process
2022
The icon represents my initials of B and S. The clipped edges of the S create the shape of the B, and this idea is further accentuated by a leaf to form the bowl of the suggested B. The leaf and sun elements coloured with light green and bright yellow represent the qualities of my brand, being approachable, friendly and inviting yet evoking a sense of professionalism with the bold spine of the S.